Jelen pivo

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Jelen pivo (deer beer) is the name of a beer brand in Serbia with notable popularity. Jelen is a low-cost lager beer also known as cuckold or beer horn. The main factory is located in the Serbian town of Apatin.

Although it is a first choice for construction workers and grocery store alcoholics, its quality (which is higher than other Serbian beers) has been recognised by many. Many years of return-bottle policy makes a unique white mark on every bottle. Apatinska pivara (deer beer brewery) is also known as Serbian pioneer in 2 and 5 liter plastic packaging. New fancy 330mL bottles were introduced recently.