Jeff Robbin

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Jeffrey L. Robbin is a vice president of consumer applications at Apple Computer and lead software designer for iTunes.

Jeff worked for Apple in the 1990s as a system software engineer on their operating system project Copland, however the project was abandoned. After leaving Apple he developed a number of applications for the Macintosh including Conflict Catcher. He also worked with Bill Kincaid and Dave Heller to develop the SoundJam MP MP3 playing software, which was distributed through Casady & Greene.

In mid 2000 Apple was looking to purchase an MP3 player and approached a number of companies including Casady & Greene. Apple bought the rights to the software, hired Jeff and turned it into iTunes with Jeff as lead developer. [1]

Jeff was also involved in developing the iPod, as co-lead of the initial iPod team with Tony Fadell and acting as lead developer of the initial iPod firmware.

Although Jeff's role has been published in a number of articles that have disclosed his name and role, an October 17, 2005 article in TIME claimed that Steve Jobs had prohibited the magazine from publishing Robbin's last name, explaining that Steve was worried about competitors "poaching his talent". [2]