Jason Vale
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Jason Vale, otherwise known as 'The Juice Master' is a best-selling author of six books on juicing, health and addiction.
He has been described as "The UK’s Anthony Robbins" and "The Jamie Oliver of the health and juicing world". His books have now sold over a ¼ of a million copies in the UK alone[citation needed].
He works with hundreds of thousands of people including top athletes, CEO’s and many celebrities, including Katie Price (Jordan)[citation needed].
Jason has put his name to the Philips Alu juice extractor which has become the number 1 selling juicer in the UK[citation needed].
He is the only well known ‘juicing guru’ in the UK and his message is spreading fast across Europe and the USA[citation needed].
Jason also runs retreats in Turkey and Montenegro where a small group of people detox for week in a mind and body cleansing retreat.
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[edit] Press
Jason is regularly on TV and radio talking about juicing and healthy living. Jason's most recent appearance was on The Wright Stuff (Channel 5) on Thursday 26th October where he made juices live on the show and took calls from the public.
[edit] Bibliography
His published material:
- Slim 4 Life Freedom From The Food Trap (Book) Harper Collins
- The Juice Master’s Ultimate Fast Food (Book) Harper Collins
- Chocolate Busters (Book) Harper Collins
- THE JUICE MASTER Turbo Charge Your Life In 14 Days (Book) Harper Collins
- Stop Drinking 4 Life... Easily! (Book) Harper Collins
- 7lbs in 7 days: Super Juice Diet (Book) Harper Collins
- 7lbs in 7 days: Super Juice Diet (DVD)
[edit] History
Jason used to smoke 40-60 cigarettes a day and was a heavy drinker. He was not only a fat child, but continued to battle with his weight throughout his life. On top of that he was covered from head to foot in the skin condition psoriasis, was badly asthmatic and consumed nothing but junk foods and drinks. He had no real sustained energy, feeling tired and lethargic throughout the day.
He is now smoke free, drink free, asthma free and his skin is looking much better than it has in years as is 90% clear of his psoriasis.
Jason comes from a one parent family and was brought up for a while on the notorious ‘North Peckham Estate’ in south-east London. He left school at 16 and went full-time from his Saturday job as a butcher. As he had been working there as a Saturday boy since he was 12, the owner felt confident to leave him managing the shop when he was away. After leaving the butchering profession Jason tried his hand at many things. He worked ‘down the markets’ for three years, helping to sell clothing.
As funds were tight he needed to earn more to help support his mother and a few of his friends who couldn’t find work. At one time he was doing three jobs at the same time – working the markets very early in the mornings, doing some painting and decorating in the afternoons and working in a bar in Covent Garden at night.
After leaving the markets he went into the building trade where he was a labourer. It was at this point he knew he couldn’t work for any-one else and started his first venture at self-employment.
He started his own video production company (ATV) where he filmed weddings. This proved very successful and it wasn’t until he stopped smoking that he even contemplated changing carers. On Jan 1st 1995 he moved from London and set up and ran The Easy Way To Stop Smoking Clinic in Birmingham – he was 25 at the time.
His mission is to help as many people as possible to achieve supreme health, mental and physical vibrancy and true freedom from addiction.
