James "Fly" Lindsay
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James "Fly" Lindsay is the creator of Rap snacks. As a child, James Lindsay often mixed different types of potato chips together to create new flavors.[citation needed] Lindsay has stated, "I've always been curious about the snack industry... if there were inconsistencies in the product, I'd call the company to find out why".[1] Later in life, while working as a salesperson for Warner-Lambert, Lindsay feared a layoff and began working as an entrepreneur. 800 cases of Rap Snacks were sold within the first two hours they were made available.[1] Lindsay promotes education, starting your own business, avoiding gangs, crime, and drugs as vital parts of a positive future.