J. Sánchez

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J. Sanchez in front of his animated series poster

J. Sanchez (born January 1, 1972) is the founder and CEO of Fireball Run Holdings LLC. His father Alfred Sanchez, is a robotics expert with Sandia National Labs, his mother is Linda Sanchez former spoke person for Albertson's Grocery Stores. J's grandfather was decorated WWII veteran, Elfego Sanchez, a well respected leader of New Mexico's Democratic party and former Probate Judge. J is an Albuquerque native having been featured nationally in numerous publications and profiled many times on MTV, CNN, and MSNBC. J. Sanchez enlisted in the US Air Force immediately after graduating high school and is a decorated F-15 crew chief serving under General Michael Butchko. In an interview he is quoted as "growing bored" of military service to which he began his business life during active duty. The same interview reveild his first break came when his then sign company was solicited to create props for the MTV spring break specials. Soon there after fabricating props for other television and film productions. It is rumored J. Sanchez was retired medically from the Air Force (due to his participation in Desert Storm). His original company, "Studio Companies" suffered catastrophic losses and filed for bankruptcy as a result of hurricane Opal, which devastated the Florida panhandle in 1995. Sanchez then accepted assistance of close family friend Samual Baca (former Albuquerque Police Chief) who invited him to Lakeland Florida to rebuild his company. There J again regained national notoriety for successful marketing strategies, later relocating his new company; Catalyst Studio Co. to Orlando Florida where he is now one of the most recognized creative and marketing authorities. Though hired by Brock Yates to reignight the Cannonball Brand resulted in J creating his own road rally called The Fireball Run, in cooperation with Brock Yates. The coast-to-coast adventure game/ rally was named in honor of late NASCAR legend, "Fireball" Roberts The typically renegade CEO was surprisingly elected as Chairman to the Orlando Chamber of Commerce; a neo-conservative Chamber of Commerce. The position is in contrast to J's usually "non-conformational" and typically liberal personality. Sought after by powerful politicians seeking to recreate their image. J. Sanchez is an expert marketing strategist and master of grass roots and viral marketing. J currently resides in Orlando Florida.

He is also:

  • a nationally-respected marketing expert
  • author of It's in the bag: A Marketing Guide for Small Business
  • Chairman of the Orlando Florida Regional Chamber of Commerce board of directors.
  • City of Orlando Ambassador.
  • nicknamed "JJ McClure"
  • creator and producer of:
  • organizer of:
    • "The Fireball Run", an American Road Rally event www.FireballRun.com;

J. Sanchez was born in Albuquerque, New Mexico. His companies include:

  • Catalyst Holdings
  • Catalyst Entertainment
  • Fireball Run Holdings LLC
  • JJ McClure's Movie Car Rentals
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