J2O
From Wikipedia, the free encyclopedia
- The correct title of this article is J2O. It features superscript or subscript characters that are substituted or omitted because of technical limitations.
J2O is an exotic still soft drink made from fruit juices, manufactured by Britvic and sold in the United Kingdom. Launched in 1998 by Sheraz, who had joined Britvic in 1994 as a graduate trainee, it was launched to provide an alternative solution for people who were going out to bars and clubs but weren't drinking. It was initially launched in 3 flavours although the range has now expanded and J2O is available in six flavours combinations; orange and passion fruit, apple and mango, apple and melon, orange and cranberry, apple and raspberry and, on 17 October 2006, the limited edition orange and pomegranate.[1]. ‘On premise’ J2O sales are worth an estimated £207 million[2]. Due to a worldwide shortage of passion fruit in summer 2005[3], J2O orange and passion fruit production was temporarily discontinued. This had crippled the planned introduction of J2O in PVC bottles, intended to replace the glass versions currently on sale. As of December 2006, orange and passionfruit flavour J2O is back on sale. In addition, PVC bottles have now been introduced.
The name ‘J2O’ is a pun on the chemical formula for water, H2O, chosen due to the drink's 50% fruit juice content.
On 2 August, 2006, Britvic announced a promotional campaign designed to coincide with the Little Britain live tour[4]. The campaign, named 'J2Oin in for a laugh' allows buyers to enter a competition to win one of 96 VIP tickets to see the Little Britain show.
[edit] References
- ^ Britvic (2006-10-17). Britvic launches new limited edition J2O Orange & Pomegranate. Retrieved on 2006-05-11.
- ^ Britvic. J2O. Retrieved on 2006-09-11.
- ^ www.beveragedaily.com (2006-06-26). Britvic hit by Ecuador passion fruit shortage. Retrieved on 2006-09-11.
- ^ Britvic (2006-08-02). J2Oin in for a Laugh with Little Britain. Retrieved on 2006-09-11.
