ITV (Thailand)

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The correct title of this article is iTV (Thailand). The initial letter is shown capitalized due to technical restrictions.

This article is about the Thai television station. For other uses, see ITV (disambiguation).

ITV Public Company Limited

Type	Public
Founded	9th May 1995
Headquarters	Bangkok, Thailand
Key people	Songsak Preamsuk, Managing Director
Industry	Telecommunications
Products	Television Broadcast
Revenue	Unknown
Website	www.itv.co.th

Thai Independent Television (TITV, originally named iTV) is a television station in Thailand, owned by ITV Public Company Limited (SET:ITV), a unit of Shin Corporation. The station was started in 1995 when the company was granted a 30-year concession by the Office of the Permanent Secretary to the Prime Minister's Office to operate a free-to-air television station in the Ultra High Frequency (UHF) spectrum at 510-790 MHz. After a lengthy dispute over unpaid concession fees to the Prime Minister's Office, iTV in 2007 was taken over by the government's Public Relations Department and its name was changed to Thai Independent Television (TITV). ITV is Thailand's first UHF channel.

1 History
2 References
3 See also
4 External links

[edit] History

[edit] Early years

The original name of iTV's holding company was Siam Infotainment Company Limited. Its major shareholders were Siam Commercial Bank, the Crown Property Bureau (the investment company of King Bhumibol Adulyadej), and the Nation Multimedia Group.^[1] Siam Infotainment won a 30 year concession to run a commercial television station, after offering only 120 billion baht in royalties. A rival company offered royalties of 625 billion baht. This irregularity was subject to a government investigation in 996. The results of the investigation were never made public.

Established as an independent television station (all other TV stations in Thailand are government controlled), the company barred any one shareholder from having more than a 10% stake. Beholden to no major shareholders and with journalists feeling unencumbered, the station quickly distinguished itself for its in-depth public affairs programs and investigative journalism.

The East Asian financial crisis of 1997 led to heavy losses by the station. One factor for the losses was the high cost of concession fees (25.2 billion baht to be paid over 25 years) imposed by the Permanent Secretary of the Prime Minister's Office, which granted the iTV concession. In 2000, it lost 775 million THB (USD $18 million) — and the Democrat government worried that if it collapsed, it could adversely affect shareholders like Siam Commercial Bank and the Crown Property Bureau.^[2] In order to attract outside capital, Prime Minister Chuan Leekpai lifted the 10% limit on ownership in the station. Shin Corporation, owned by future Thai Prime Minister Thaksin Shinawatra, was requested to purchase a large portion of the company's shares, which he did for USD $60 million. At the time, this was considered a high price for the ailing company.^[3]

[edit] Under the Shin Corporation

An iTV news van on January 1, 2007, the morning after the 2006 Bangkok New Year's Eve bombings.

Under new ownership, iTV's news programming became less hard hitting.^{[citation needed]} Journalists said they were pressured to downplay negative news about Shin Corporation's then-owner, Prime Minister Thaksin Shinawatra, and his Thai Rak Thai party. Twenty-one journalists were fired for speaking out. They later won a court case against iTV and were awarded several years of back pay. ^[4]

Originally, iTV's entertainment-to-news ratio was about 50:50. Over the years, iTV has increased its entertainment-based programming so that about 65% of its shows are entertainment. Among its popular programs is the Thailand version of the Big Brother reality TV show.

In 2004, iTV was granted permission by an arbitration panel that it could increase the amount of entertainment programming and pay the government 230 million baht in annual licensing fees, an amount that was drastically reduced from the 1 billion baht the station had agreed to pay.

In June 2006, as a result of iTV's changes in programming, Thailand's Central Administrative Court invalidated the arbitration panel's ruling, saying the entertainment-to-news ratio must be returned to 50:50 and that broadcaster must pay 76 million baht in fines. iTV has contested the court's decision. ^[5]

Media-reform activists in Thailand, such as Supinya Klangnarong and Jon Ungpakorn have suggested that the station model itself as a public broadcaster, similar to the BBC, PBS, NHK or the Australian Broadcasting Corporation, which the activists say would allow it to better achieve its original mission as an independent public network free of political intervention and business interests. Thailand does have a public broadcasting channel, Channel 11, owned and operated by the government's Public Relations Department, but it does not operate on the same model as the BBC or PBS.

"The goal of founding iTV back in 1995 was to provide a public service via a truly independent network. That ideal should continue to be supported as we shouldn't forget that this network was set up following the 'dark age' of information which led to the Bloody May events of 1992," Jon Ungpakorn told The Nation. ^[6]

[edit] Post-Shin Corporation

In 2006, Shin Corporation, iTV's majority shareholder, was acquired by Temasek Holdings, the investment company of the Singaporean government. Thai media activists strongly criticized the sale. After the 2006 military coup that ousted Thaksin Shinawatra, Thailand's interim civilian government voiced intentions to take over iTV if it failed to pay 2.8 billion dollars in fines.^[7] In February 2007, Prime Minister Surayud Chulanont appointed a new executive board consisting exclusively of civil servants. The station was renamed "Thai Independent Television" (TITV).^[8]

Prime Minister Surayud Chulanont announced that it intended to take over the station and let it be operated by the Public Relations Department, which already ran Channel 11. Surayud promised that the station would not be taken off the air no matter what happened regarding its concession controversy.

PM's Office Minister Dhipawadee Meksawan announced that the station would be taken off the air on midnight on 6 March 2007, following the Cabinet's revocation of iTV's concession in early March 2007. Surayud apologized for not keeping his word.^[9]^[10]^[11]^[12]

Then on 7 March 2007, Surayud reversed his decision yet again and ordered that iTV continue broadcasting after the deadline had passed.^[13]

Other junta controlled television stations like MCOT were expected to reap windfall gains due to the situation at iTV.^[14]