ITV1

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This article deals with the ITV1 brand name as it is broadcast at present. For information on the UK-wide network and its programmes see ITV, or for its history see History of ITV.

ITV1

Based in	London (playout) Various locations throughout England and Wales
Broadcast area	England, Southern Scotland, Wales, Isle of Man, Channel Islands
Launched	11 August 2001
Replaced	Anglia, Border, Carlton, Central, Channel, Granada, HTV, LWT, Meridian, Tyne Tees, Westcountry, Yorkshire
Website	itv.com
Owned by	ITV plc Also used by Channel Television Ltd

ITV1 is the generic on-screen brand name used by twelve franchises of the ITV Network in the United Kingdom. The brand was introduced in 2001 by Carlton- and Granada-owned franchises, initially used alongside the local regional name. However, it became the sole on-air identity in 2002 when the two companies decided to create a single unified playout of the channel, with regional references only used prior to regional programming. Carlton and Granada went on to merge in 2004, creating ITV plc which now owns eleven of the fifteen regional ITV licences.

The ITV1 name was only used in England, Wales, Southern Scotland and Isle of Man until Channel Television adopted the name in January 2006, bringing it to the Channel Islands. It should be noted, however, that as national continuity is often used on Channel Television, ITV1 national branding had been seen on the station for several years previously.

The franchises that use the ITV1 brand are Anglia Television, Border Television, Carlton Television, Central Independent Television, Channel Television, Granada Television, HTV, London Weekend Television, Meridian Broadcasting, Tyne Tees Television, Westcountry Television and Yorkshire Television.

HTV is the only exception using the name ITV1 Wales at all times for the Welsh part of its broadcast area, as it has a higher regional commitment. Other franchises on the network generally do not refer to the ITV1 name.

Contents 1 Corporate unification 2 Name and Branding 3 Regional variations 4 External links

[edit] Corporate unification

ITV1 was formed by the unification of eleven of the ITV licenses. The Broadcasting Act 1990 changed many of the rules regulating the ITV Network, which most notably relaxed franchise ownership and hours of production. However as far back as 1974, Yorkshire Television and its North East neighbour, Tyne Tees Television, formally created Trident Television, a merged entity of the two companies. By 1981 due to regulation, the company was forced to de-merge, however they resumed their alliance in 1993 as Yorkshire Tyne Tees Television, which therefore owned the two franchises and integrated the two company's assets more than its predecessor.

However, the intense race to own more of the ITV Network began in 1994 when the London weekday broadcaster, Carlton Television, took control of Central Independent Television in the Midlands. Literally days afterwards, Granada Television of the North West purchased London Weekend Television. Meridian's owner, Mills and Allen International, then went on to purchase Anglia Television in the same year, before merging to become United News and Media (UNM) in 1995. UNM then went on to purchase Wales and West broadcaster, HTV in 1996, while Carlton purchased Westcountry Television later that year. Granada then agreed a deal to take over Yorkshire Tyne Tees Television in 1997, giving the broadcaster access to both Yorkshire and North East franchises.

There was no movement in the take-over of franchises until 2000 when Border Television and all of its radio assets were sold to Capital Radio Group, who concequently sold the television broadcasting arm to Granada Media Group. Granada then went on to purchase all of UNM's television interests (including its ITV franchises), which brought Meridian, Anglia and HTV into its power, however due to regulation Granada was forced to sell HTV to Carlton. By this time, all of the franchises in England and Wales were owned by either Carlton or Granada.

In 2004, Granada officially merged with Carlton Television, creating ITV plc, although it was a takeover by Granada in effect.

[edit] Name and Branding

Main article: ITV television presentation

From the founding of the ITV Network in 1955, it was known nationally as Independent Television (later ITV) and locally by the regional branding of the local ITV franchise operator.

In 1989, the ITV Network Centre set out a generic presentation package with a new "ITV" logo, which included idents, promotions and general on and off air design, and an edit of this package was designed for each franchise holder. The dual branded idents included a large "ITV" logo, in which the "V" contained part of the franchisee's logo, and written below the logo in a grey capitalised font was the name of the regional broadcaster. However, only half of the regional broadcasters opted to use the package, which had completely failed by 1997.

In 1999, another second common presentation package (once again using dual-branding with the ITV name) was launched, under the theme, "TV From The Heart". Like the 1989 attempt, a version was created for every franchise holder, however it was only taken by nine of the fifteen ITV broadcasters, two of which resorted to other designs, being London Weekend Television, which actually used the look for a year but then adopted a more original look (claiming it "wasn't exciting enough"), and HTV which adopted Carlton's identity when it was purchased by the company in 2001. Carlton, owner of three ITV licenses at the time, did not adopt the generic look and instead used another package designed by Lambie Nairn, which again followed the "TV from the Heart" theme, however with more emphasis on the Carlton corporate identity.

By 2001, all eleven franchises of England and Wales were owned by either Granada Television or Carlton Communications, and a new common name, ITV1, was launched on 11 August 2001 to co-incide with digital chanel ITV2. The existing "Hearts" idents were simply re-edited.

However from 28 October 2002, in England, the Scottish/English Border and Isle of Man (where all the franchises are owned by ITV plc), the station dropped regional branding and identification before most programming and adopted a unified national branding of ITV1. In Wales, although the HTV name has been dropped, some regional identification remains in the form of ITV1 Wales. At this time all regional continuity announcers were replaced with a single team of six national continuity announcers. Since the re-brand of 2006, that team has been reduced to just four.

In January 2006, the channel adopted a new on-air look to coincide with the launch of ITV4, designed mainly to improve cross-channel promotion across ITV's multichannel presence. The new logo brought ITV1, ITV2 and ITV3 in line with ITV4's, and had been observed on various billboard ads in the UK when the new identity was first used on-screen on 16 January 2006.

On 13 November 2006, a new set of idents replaced the previous set which debuted in January, the theme being "alive with colour". The initial set consisted of Beach, Bike, Lake and Market (video); Basketball and Pavement Art were added later in the year. They were created by Blink Productions for ITV, unlike the old idents which were masterminded by Red Bee Media. The logo remained the same in essence; only the 'itv' lettering was inverted from its previous white state to black, to allow it to stand out against the yellow more. [1]

[edit] Regional variations

ITV1 consists of eleven franchises in England and Wales, however unofficially ITV plc have created twelve variations which broadcast regional news and other local programming to its area. Generally, all regions have unique regional programming and news, except Meridian West and Central South, who share a regional news region, with its programme, Thames Valley Tonight. Non-news programming remains in the hands of Central and Meridian. Since 27 October 2002, all ITV plc-owned franchises, regional programming is either preceded or plugged by an oral regional announcement, in the format ITV1 regional brand, e.g. ITV1 Central. In English regions up until 13 November 2006, regional names were also superimposed (post-production) on these idents below the ITV1 logo, however this practice has since ceased. ITV Wales remains unaffected and still continues to use dual-branding across all of its on-screen presentation. Despite the lack of regional names on screen, the regional name is usually spoken by the announcer prior to local programmes.

Since ITV's unification in 2002, the two London franchises, Carlton Television and London Weekend Television were merged into a single unofficial entity, ITV London, while the Wales and West franchise lost its official identity and instead was substituted with ITV Wales and ITV West on-air, with no reference linking the two together. On 6 June 2006, ITV plc announced that the news operations two of the network's smallest sub-regions, Central South and Meridian's Thames Valley sub-region would merge to form ITV Thames Valley, although regional programming was not affected.

Although Channel Television have adopted the ITV1 brand on-air, announcements are still referred to "Channel Television". Channel Television is the only franchise not owned by ITV plc to use the brand.

Broadcast area	ITV1 region
English-Scottish border and Isle of Man	ITV Border
North East England	ITV Tyne Tees
Yorkshire and Lincolnshire	ITV Yorkshire
North West England	ITV Granada
Wales	ITV Wales
West of England	ITV West
The Midlands	ITV Central*
East of England	ITV Anglia
London	ITV London
South and South East England	ITV Meridian*
South West England	ITV Westcountry

*Part of each of the Central and Meridian regions share a regional news programme

[edit] External links

• ITV homepage at itv.com