It Bag
From Wikipedia, the free encyclopedia
"It Bag" was coined sometime in the last decade with the explosive growth of the handbag market in fashion. Designers vied to produce one bag that would sell hundreds of thousands of units by becoming the bag "of the moment" -- a single handbag style that would spread like wildfire in popularity through the intertwined worlds of fashion and celebrity, aided by clever or just plain lucky marketing. A prime example of the "It Bag" is the Birkin Bag. As consumers have become more demanding, and in the face of structural changes in the handbag market, the "It Bag" is declining in popularity. More and more fashion companies are diversifying their offers, and no longer does one style blaze through a season.
[edit] Examples of It Bags
- The Hermès Birkin, named after actress Jane Birkin
- The Hermès Kelly, named after actress and later Princess of Monaco Grace Kelly
- The Balenciaga Lariat
- The Chloé Paddington
- The Chloé Silverado
- The Marc Jacobs Stam, named after model Jessica Stam
- The Fendi B
