IronMind

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IronMind is a California-based company, founded in the late 1980s, that manufactures and sells a wide variety of strength training equipment, accessories and related materials. Many of the products they manufacture serve a uniquely functional purpose and equivalents cannot be found elsewhere; as such, IronMind is an example of a niche marketer. Their products are used by numerous universities, sports teams, and gyms as well as in many strength competitions. IronMind's president is Randall J. Strossen.

One of their most popular products is the Captains of Crush line of hand grippers. The ten models and their resistance levels are: Guide - 60 lb., Sport - 80 lb., Trainer - 100 lb., #1 - 140 lb., #1.5 - 167.5 lb., #2 - 195 lb., #2.5 - 237.5 lb., #3 - 280 lb., #3.5 - 322.5 lb. and #4 - 365 lb. These grippers have achieved cult status in part due to Ironmind's certification program for closing the #3 and #4 models. People like Clay Edgin have closed the #4, but only five people (Joe Kinney, Nathan Holle, David Morton, Tommy Heslep and Magnus Samuelsson) have been documented as closing the #4 has established this as a world class achievement.

IronMind compiles and publishes the quarterly strength journal MILO.