Invicta Watch Group

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Invicta Watch Group is a Swiss watch making company founded in 1837 in La Chaux-de-fonds by Raphael Picard. His descendants ran the company previously, where it manufactured watches in Switzerland until about the late 1970's when the brand all but died.

In 1991, a United States-based investment company took over the helm and currently owns the brand name and trademarks, and markets watches under the Invicta banner.

Eyal Lalo is the CEO of the company and often appears on televised ShopNBC programs. Corporate headquaters is in Hollywood, Florida where there is also a service call center and a repair center. Also, all watches assembled in the United States in the "Made in the USA" collection are assembled at the Hollywood, Florida location.

Watches are designed by Invicta and manufactured by third parties in Switzerland or the Far East, as well as more recently in the company's California headquarters. Swiss-made watches are labeled as such, and the far-east watches are labeled with the country of origin of their movement (i.e., "Swiss Movement" or "Japan Movement". Invicta utilizes ETA (Swiss) and Miyota (Japanese) movements in their product lines.

Apart from the Invicta line, the Invicta Watch Group is also responsible for the S. Coifman, Activa, Brizo, Potger Pietri, Pastorelli and Technica lines.