Interpublic Group of Companies
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The Interpublic Group of Companies, Inc. (IPG) (NYSE: IPG) is one of the big four global advertising holding companies (the others being Omnicom, WPP and Publicis). It is headquartered in New York City and is the parent company of Universal McCann media agency and McCann-Erickson, one of the largest agency networks in the world.
IPG was created in 1960 as the first marketing services management holding company, with McCann-Erickson and McCann-Marschalk as its two subsidiaries. Since then, it has grown tremendously, with over 185 companies purchased in a two-year span from 1999 to 2001. Comparisons have been made to AOL Time Warner, as both are media conglomerates that have trouble managing their holdings. The advertising firm Campbell-Ewald is also a subsidiary of IPG.
In 2002, IPG suffered a precipitous drop in its stock price and reputation in an accounting scandal that was an epidemic among American companies (such as Enron, WorldCom, Tyco, and Adelphia) during that period. As of December 31, 2006 (taking into account stock splits), IPG's stock was selling at approximately the same price it was on December 31, 1992.
Michael Roth is the current IPG Chief Executive Officer. As of a December 11th, 2006 Adweek interview, Michael Roth is 61 years of age.
[edit] Some companies bought or owned by Interpublic
- abece
- The Axis Agency
- accentmarketing
- Adair-Greene
- Tierney Communications
- Deutsch Inc.
- Draftfcb (a merger of Draft and Foote, Cone & Belding Worldwide)
- Golin Harris International, acquired in 1999
- Gotham, Inc
- Graphic Orb
- Hill Holliday
- Initiative Worldwide
- Lowe Worldwide
- McCann Erickson
- Momentum Worldwide
- Octagon
- PMK/HBH
- Jack Morton Worldwide
- Mullen
- MWW Group
- R/GA
- The Martin Agency
- Universal McCann Interactive (digital media planning/buying arm of Universal McCann, below)
- Universal McCann
- Weber Shandwick
- MRM Worldwide
[edit] External links
- Interpublic.com - Interpublic Group corporate homepage