International Typographic Style

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Akzidenz Grotesk designed in 1896 for the H. Berthold AG type foundry. The face was a hallmark of the modernist Swiss Style.

The International Typographic Style, also known as the Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk, and left justified/ragged-right text. The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named.

[edit] See also

• International style (architecture)
• Max Bill
• Armin Hofmann
• Josef Müller-Brockmann
• Paul Rand
• Emil Ruder
• Jan Tschichold

[edit] References

• Fiedl, Frederich, Nicholas Ott and Bernard Stein. Typography: An Encyclopedic Survey of Type Design and Techniques Through History. Black Dog & Leventhal: 1998. ISBN 1-57912-023-7.
• Müller-Brockmann, Josef. Grid Systems in Graphic Design. Niggli: 1996. ISBN 3721201450.
• Ruder, Emil. Typography. Hastings House: 191981. ISBN 0-8038-7223-2.

[edit] Gallery

This poster designed by Otto Baumberger for the PKZ clothing store was influential on those working in the style for its objective treatment of the subject.

This poster by Josef Müller-Brockmann exemplifies many of the elements of the style, including the use of the grid in the design.

[edit] External links

• internationalposter.com - International Typographic Style

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