Intelligent Giving
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Intelligent Giving is a website for charity donors run by a small, not-for-profit company based in Bethnal Green, London. It was founded in 2005 by two former journalists, David Pitchford and Peter Heywood, and launched on 1 November 2006.[1]
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[edit] Overview
Intelligent Giving aims to raise public interest in charitable giving and advises donors how to make the most satisfactory use of their money. It is one of several organisations, including New Philanthropy Capital (UK) and Charity Navigator (US), that have formed for this purpose, and it operates in a relatively new sector in the not-for-profit arena. It seeks to bring its findings to as wide a readership as possible, employing chatty and casual English on its website and issuing timely press releases of charity-related material.[2]
[edit] Services and work
The central feature of Intelligent Giving’s website is a charity ratings service. In 2005-2006 it researched and rated over 500 UK charities and listed a further 1000. Although it clearly acknowledges that quality of work is the most important way to judge a charity, it holds transparency as an important indicator of a charity’s diligence, and says that this is the most important aspect - and a cross-sector comparable one - of a charity's annual report.[3]
Intelligent Giving claims to assess transparency using 43 criteria[4] derived largely from research carried out by the Charity Commission in 2004.[5] Intelligent Giving gives a percentage score for the transparency, or "Quality of reporting" of each charity.[4]
The website also contains overviews of charity sectors, an explanation of the full range of ways to give, interviews with givers and short articles by experts. It also provides a discussion forum for the donor community.
[edit] Media coverage
In November, 2006, Intelligent Giving published an article about the charity, BBC Children in Need, which attracted wide attention – some of which Intelligent Giving regarded as misleading - across the British media.[6] The article, titled “Four things wrong with Pudsey” described donations to Children in Need as a ‘lazy and inefficient way of giving’ and pointed out that, as a grant-giving charity, Children in Need would use donations to pay two sets of administration costs. It also described the quality of some of its public reporting as 'shambolic'.[7]
[edit] Voluntary sector response
Intelligent Giving says that it has received good and bad responses from charities in equal measure. Negative responses include: Steve Taylor of Sue Ryder Care, who decried the organisation as a ‘self appointed guardian’ with ‘little demonstrable understanding of the operating framework’ of charities; the Institute of Fundraising, which called its research methods ‘rudimentary’; and Sir Terry Wogan (a trustee of Children in Need) who condemned its work as 'contemptible'. [8] [9]
Intelligent Giving's analytical approach - which results in the production of charity league-tables - has also caused concern. Detractors argue that charities do complex work that cannot be summed up in tabular form. Intelligent Giving, however, stresses that its approach is significantly more nuanced than that of other charity-profiling services, such as Charity Navigator in the US.[10]
[edit] References
- ^ The History. Intelligent Giving. Retrieved on January 18, 2007.
- ^ Press office. Intelligent Giving. Retrieved on January 19, 2007.
- ^ Pitchford, Dave. Why the Obesession with annual reports?. Intelligent Giving. Retrieved on January 18, 2007.
- ^ a b How We Review. Intelligent Giving. Retrieved on January 18, 2007.
- ^ For Charities: How we calculate transparency. Intelligent Giving. Retrieved on January 18, 2007.
- ^ Pitchford, Dave. The Times, Children in Need, and us. Intelligent Giving. Retrieved on January 25, 2007.
- ^ Rothwell, Adam. Four Things Wrong With Pudsey. Intelligent Giving. Retrieved on January 18, 2007.
- ^ Kelly, Annie. "Pudsey's worst nightmare", Guardian Unlimited, 2006-11-29. Retrieved on January 18, 2007.
- ^ Wogan, Terry. "Wogan's World", Daily Telegraph, 2006-11-19. Retrieved on January 19, 2007.
- ^ Pitchford, David. "Are charities really afraid of committing to transparency?", Third Sector, 2007-01-10. Retrieved on January 19, 2007.
[edit] See also
- Charity Navigator - financial analysis and ratings of US charities
- GuideStar - UK and US databases and information on charities
- Development Ratings - research and recommendations on international development charities
[edit] External links
- Intelligentgiving.com Official website
