Institut français d'opinion publique

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The Institut français d'opinion publique (IFOP) is an international marketing firm, whose motto is "Global strength in marketing intelligence". It's CEO is Laurence Parisot, who is also the current leader of the MEDEF French employers' trade union. The IFOP sells polls to firms and political parties.

It was founded on December 1, 1938 by Jean Stoetzel, former Sorbonne professor, after he met George Gallup in the US.

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