In The Game Trading Cards
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In The Game Trading Cards is a sports card manufacturing company based in Canada. In The Game, often abbreviated to ITG, was founded by Dr. Brian Price. In The Game only produces hockey trading cards.
In The Game's first entrance into the trading card market came in the 1998-1999 season, when they produced the NHL Players Association's "Be A Player" brand trading card set, which featured one certified autograph card per pack. Since then, In The Game has expanded its production to include other sets.
In 2005, in conjunction with the 2004-05 NHL lockout, the NHL Players Association (NHLPA) terminated its license agreement with In The Game. The company has continued to produce trading card sets featuring retired NHL players, and minor/junior hockey players.
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