ILVA
From Wikipedia, the free encyclopedia
ILVA is a furniture store founded in Denmark in 1974.
The company opened its first overseas store in Malmö, Sweden and in 2006 it opened three UK stores (in Manchester, Thurrock and Gateshead). A store at the Planet Ice Arena beside Milton Keynes Central railway station has received planning permission.[1]
The internationalisation of Ilva reverses the common trend of retail internationalisation offered by literature. Ilva, rather than making acquisitions of other stores, was acquired by Martin Toogood in 2003, with a view to internationalise into the UK. Martin Toogood believed that there was a gap in the UK middle market of furniture retailing.
It plans[citation needed] to open stores close to existing IKEA stores in order to boost their customer base.
