Idea A Day

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Idea A Day is a website founded in London in 2000 by David Owen, Chas Bayfield, Becky Clarke and Rupert Kaye in partnership with the web development company Fortune Cookie. The web site published one original idea every day and has continued to do so ever since.

In 2003 a book of the best 500 ideas was published by John Wiley & Sons as The Big Idea Book. The site's founder, and editor of the book, David Owen appeared on Richard and Judy to promote the book.

Many of the ideas published on Idea A Day have been implemented. The best known example is that of Flipside TV, a live TV review show in which a host and three guests watched television live as it happened and recommended to viewers what they could or should be watching on the other side. The TV show ran in the UK on Channel 4 and Paramount Comedy.

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