ICTV (TV)

From Wikipedia, the free encyclopedia

ICTV products enable a Content Distribution Network (CDN) that delivers mixed (an interactive mix of broadcast programming and Web-driven content) to all digital set-top boxes, as well as mobile phone subscribers. An ICTV-powered Content Distribution Network delivers each subscriber a personalized experience and benefits both programmers and distributors. Traditional broadcast programmers and new media/Internet programmers can create interactive programming by coupling all types of video content with the benefits of the Web. Those benefits include subscriber-personalized programming, search capabilities and auditable advertising. For the distributor, benefits include; instant access to new services for their entire digital tier, access to long-tail content and infinite choices for new program aggregation.