I Love It Loud

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"I Love It Loud"
"I Love It Loud" cover
Single by Kiss
from the album Creatures of the Night
Released 1982 (US)
Format 7"
Recorded Record Plant Studios,
Los Angeles: 1982
Genre Heavy metal
Length 4 min 12 sec
Label Casablanca NB-2365 (US)
Chart positions
  • #102 (United States)
  • #76 (Australia)
Kiss singles chronology
"A World Without Heroes" / "Dark Light"
(1981)
"I Love It Loud" / "Danger"
(1982)
"Lick It Up" / "Dance All Over Your Face"
(1983)
The picture cover of the "I Love It Loud" single is similar in design to the Creatures of the Night album cover.
The picture cover of the "I Love It Loud" single is similar in design to the Creatures of the Night album cover.

"I Love It Loud" is a song by the American hard rock band Kiss, released on their 1982 album Creatures of the Night. The song was written by bassist/vocalist Gene Simmons and guitarist Vincent Cusano. Cusano (who would later be known as Vinnie Vincent after officially joining Kiss later in 82) had been working with songwriter Adam Mitchell when he discovered that Mitchell had connections to Kiss, and Cusano made it a point to meet Simmons through Mitchell. After meeting and exchanging phone numbers with Simmons, the two got together and wrote "I Love It Loud" and another song that appeared on the Creatures album called "Killer" during the same writing session.

Released as a single in 1982, it was only the second Kiss single to feature a picture sleeve and marked the final Kiss single released on the Casablanca label.[1] As a single, the song did not fare well, failing to crack the Billboard Hot 100, although it did "bubble under" at #102.[2]

Screen clip from the "I Love It Loud" video
Screen clip from the "I Love It Loud" video

A video was filmed which featured the band, then officially consisting of Simmons, guitarist/vocalist Paul Stanley, drummer Eric Carr and guitarist Ace Frehley, on stage performing the song while kids, watching them perform on television, are being hypnotized by their performance.

The video was directed by Paul Davey and produced by John Weaver for Keefco.[3] It also marked the final video for which Kiss wore their famous make-up before unmasking in 1983.

[edit] Trivia

  • A remixed version of the track appears on Kiss's 1988 greatest hits album, Smashes, Thrashes & Hits, that features a weaker drum sound and is missing the fade out in the middle of the song.

[edit] External Links

[edit] References

  1. ^ KISS singles information
  2. ^ International Chart History
  3. ^ KISS video Information


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