Hurban

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This article is about the radio format. For the Slovakian armored train, see Armored train Hurban.

Hurban is a relatively new radio programming format from radio chain giant Clear Channel Communications.[1] Hurban radio stations target young Hispanics in the United States, primarily consisting of reggaeton, hip-hop, and dance music. Advertisements and DJs are usually presented in a mixture of English and Spanish.[2]

The word hurban comes from a fusion of the terms "Hispanic" and "urban."[3]

[edit] Artists

Core artists of the Hurban format include Daddy Yankee, Don Omar, Julio Voltio and Tego Calderón.[3] Most Hurban stations also play reggaeton remixes of popular English top 40 songs.[citation needed]

[edit] History

KLOL in Houston, Texas debuted as the first Hurban station in the continental US in late 2004.[2]

Since then, the format has grown to many other cities, including New York, Los Angeles,[3] Denver, Miami, and Albuquerque, NM.[1]

[edit] References

  1. ^ a b "'Hurban' spreads across the States", St. Petersburg Times, 2005-08-09. Retrieved on 2007-01-06.
  2. ^ a b White, Erin. "Ex-Tucsonans pioneer all-hurban radio" (PDF), Arizona Daily Star, 2005-05-22. Retrieved on 2007-01-06.
  3. ^ a b c "Hispanic radio goes ‘hurban’", MSNBC, 2006-03-15. Retrieved on 2007-01-06.
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