HotFrog

From Wikipedia, the free encyclopedia

An editor has expressed a concern that the subject of the article does not satisfy the notability guideline or one of the following guidelines for inclusion on Wikipedia: Biographies, Books, Companies, Fiction, Music, Neologisms, Numbers, Web content, or several proposals for new guidelines.

If you are familiar with the subject matter, please expand the article to establish its notability. The best way to address this concern is to reference published, third-party sources about the subject. If notability cannot be established, the article is more likely to be considered for deletion, per Wikipedia:Guide to deletion. (See also Wikipedia:Notability)
This article has been tagged since November 2006.

HotFrog is the brand associated with number of country based business directories created by Reed Business Information. HotFrog was conceived by Philip Robinson an employee of Reed Business Information Australia in January 2005.

Traditionally Reed Business Information is a B2B (business to business) based publisher but HotFrog contains any business that legally can be advertised in that country to a general audience. For example prescription drugs can not be advertised in Australia and sex advertising may not be applicable to a general audience.

HotFrog uses a folksonomy to categorize companies rather than the traditionally used taxonomy. Folksonomies allows companies listing themselves to categorize themselves as they wish and allows HotFrog to grow with its users. A tag cloud can be seen on the HotFrog home page which often comes alongside folksonomy based information.

Listing on HotFrog is free.

HotFrog Australia moved into the local search market in May 2006 in partnership with Map Data Sciences Pty Ltd an Australian based supplier of mapping solutions.

In February 2007 HotFrog Australia partnered with Google Maps Australia as a content provider for the Google maps service launched in the same month.

[edit] Release Dates

Reed Business Information is leveraging its internal databases to release new country based sites quickly. Here is a list of the release dates for each HotFrog: