Hong Kong Supermarket

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A Hong Kong Supermarket store in suburban Monterey Park, California
A Hong Kong Supermarket store in suburban Monterey Park, California

Hong Kong Supermarket (Traditional Chinese: 香港超級市場; Simplified Chinese: 香港超级市场; pinyin: Xīanggǎng Chāojíshìcháng) is a growing Chinese American supermarket chain in the Los Angeles region of Southern California. It operates mainly in the newer suburban overseas Chinese communities, particularly in the Los Angeles, Philadelphia, and New York City areas.

Hong Kong Supermarket specializes mainly in imported Asian groceries. Many items are especially from Mainland China, Hong Kong, Taiwan Province, Macau, Thailand, and Vietnam, Indonesia, and Philippines).

The supermarket caters to a specific customer base. The store in Monterey Park, California is a popular destination for Mainland Chinese emigres, the San Gabriel, California location caters to immigrants from Republic of Taiwan, and the West Covina, California location caters to Chinese Indonesians.

Hong Kong Plaza in Rowland Heights, California
Hong Kong Plaza in Rowland Heights, California

Hong Kong Supermarket was established in 1981 with its flagship store located in Monterey Park, California, where it is still among the popular Asian supermarkets. In Southern California, its main competitors are 99 Ranch Market and Shun Fat Supermarket. In the New York City area, it competes with Kam Man Food, Asian Food Center, and Maxim's.

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