Hong Kong Broadband Network

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Hong Kong Broadband Network
image:HKBN.gif
Type Internet Service Provider
Founded 2000
Headquarters Hong Kong
Website http://www.hkbn.net/

Hong Kong Broadband Network (HKBN, Traditional Chinese: 香港寬頻網絡有限公司; Simplified Chinese: 香港宽频网络有限公司; pinyin: xiānggǎng kuānpín) is one of the most eminent fixed telecommunications network service provider in Hong Kong. It is the wholly-owned subsidiary of City Telecom (H.K.) Limited engages in the provision of broadband Internet access (1000Mbps, 200Mbps, 100Mbps, 50Mbps, 25Mbps & 10Mbps), telephony, IP-TV, mobile and corporate data services for residential and corporate market in Hong Kong.

HKBN built its own network infrastructure with Metro Ethernet IP technology, being the largest alternative end-to-end network in Hong Kong. Empowered by its backbone connected by fibre optic, it offers flexibility in bandwidth provision ranges from 10Mbps to 1000Mbps. Apart from Internet access service, HKBN began providing telephony and IP-TV services in Hong Kong in 2002 and 2003, respectively. It also provides off-net voice-over-IP (VoIP) service under the brandname "2b" (2nd generation) Broadband Phone.

Contents

[edit] Services Provided

HKBN provides numerous services including:

  • Broadband Internet Access Service (with band bb10, bb25, bb50, bb100, bb200 and bb1000)
  • Telephony Service
  • Broadband Telephone Service
  • Digital TV Service
  • IDD0030 Service
  • Corporate and Mobile Data Services

[edit] Establishment of HKBN

Hong Kong Broadband Network was established in 1999. It is the wholly-owned subsidiary of City Telecom (H.K.) Limited ('CTI'), a telecommunications group established in 1992 by Ricky WONG Wai Kay (Traditional Chinese: 王維基; Simplified Chinese: 王维基; pinyin: wáng wéi jī), engaging in the provision of international telecommunications services.

[edit] Development

  • June 1998
    • Launching of CTInets Internet Access Services
  • February 2000
    • Hong Kong Broadband Network Limited(HKBN) obtained Local Wireless FTNS license
  • March 2000
    • Launch of broadband Internet access service
  • April 2002
    • Launch of on-net telephony service
    • Upgraded to become a wireline-based FTNS license
  • June 2002
    • Launch of IDD0030 service
    • Confirmed by Cisco Systems to have successfully built the world's largest Metro Ethernet IP network
  • August 2003
    • Launch of IP-TV service
  • July 2004
    • Launch of corporate data service
  • August 2004
    • Launch of off-net VoIP service
  • November 2004
    • Launch of bb100, Hong Kong's first 100Mbps residential broadband service
  • April 2005
    • Launch of bb1000 fibre-to-the-home 1Gbps residential broadband service
  • October 2005
    • Launch of 2b Broadband Phone service
  • March 2006
    • Launch of bb25, 25Mbps symmetric broadband service

[edit] Recent awards

  • September 2005
    • Received Global Entrepolis@Singapore Award 2005, presented by the Asian Wall Street Journal and the Economic Board of Singapore
  • October 2006
    • Being the first service provider in the world to achieve the Cisco Powered Network Metro Ethernet QoS Certified status
  • January 2006
    • "Best Brand Award 2005 (Broadband Service)" from PC Weekly
  • February 2006
    • Awarded by the Hong Kong Council of Social Services as the recipient for the "Caring Company" logo
  • April 2006
    • Liu Xiang "Be Ahead of Yourself" bb1000 TV Commercial to be conferred as the winner of the "12th Annual Most Popular TV Commercial Awards"
  • July 2006
    • Conferred "Call Centre of the Year" and "Customer Service Centre of the Year" at the Customer Relationship Excellence Awards 2005 by Asia Pacific Customer Service Consortium
  • October 2006
    • Liu Xiang "Be Ahead of Yourself" marketing campaign won the "Certificate of Excellence" of HKMA/TVB Awards for Marketing Excellence 2006
    • Awarded "Contact Centre of the Year {over 100 seats)" - Bronze at the Hong Kong Call Centre Association's 7th Annual Call Centre Awards 2006

[edit] Marketing strategy

In support of the launch of the super-high-speed broadband service bb1000, Liu Xiang, China's first male Olympic track and field gold medalist, was invited to feature in the company's branding campaign.

"The background of Liu Xiang [1] parallels our company development, with the theme 'dare to dream, dare to do and strike your best'. Liu's self-belief and persistence, as well as his 'I can do it' spirit, have delivered World Class breakthroughs from humble beginnings. We subscribe to Liu's philosophy of 'If I am not capable, I will not try, but if I can, why don't I seize the opportunity?' At HKBN, we strongly believe that the one who runs in front of oneself, is the one who writes history," said Ricky Wong, chairman of HKBN.

Recently, HKBN focuses on enhancing product and service quality, thus enabling its premium pricing strategy.

[edit] Broadband Internet service

HKBN allots 10 Mbps, 25 Mbps, 50Mbps, 100 Mbps, 200Mbps and 1000 Mbps of bi-directional transmission broadband Internet access services through a network made up of optical fibre and high grade Category 5 cables (CAT-5E). In June 2002, Hong Kong Broadband Network Limited built up the largest Metro Ethernet network in the world and confirmed by Cisco Systems. In October 2005, HKBN has become the first service provider in the world to achieve the Cisco Powered Network Metro Ethernet QoS Certified status. This IP network has already covered 65% of the market, that is, approximately 1.3 million families in Hong Kong in August 2006 and HKBN targets to expand its coverage to 1.8 million families.

HKBN also provides value-added services—for instance, newsgroups and personal webpage

[edit] Telephony service

HKBN provides local telephony service. Value-added services are also provided upon request (with additional charges).

  • Caller ID Display
  • Call waiting
  • Call forward
  • Voicemail
  • Telephone and Fax Forward Service
  • Conference Call
  • Call Filtering
  • Speed Dialling
  • Block-the-blocker
  • Reminder Function
  • Do Not Disturb (DND)
  • Total suspension ID display when dialing
  • Remote call forward

[edit] Broadband telephone service

Broadband telephone service is provided through the broadband network with a broadband phone box, which supports Internet access and telephone service at the same time.

  • 2nd Generation Broadband Phone: This is a software package provided by HKBN. User can use this software to call their friends and families overseas. They can also use this software while they are connecting to the Internet. Moreover, this software provides various functions listed below:
    • Video Call
    • Conference Call
    • Call Transfer
    • Caller ID display
    • Call Waiting
    • Call Filtering
    • Caller ID Display
    • Personalized Ring tone
    • Change Skin
    • Instant Message
    • Data Transfer
    • Phonebook
    • Call Logs
    • Voice Mail

The following table shows the differences in functions between the two telephone services:

Service Provided

Home Telephone

Broadband Phone
Video Call P
Conference Call P P
Call Transfer P P
Caller ID display P P
Call Waiting P P
Call Filtering P P
Caller ID Display P P
Do Not Disturb(DND) P P
Personalized Ring tone P
Change Skin P
Instant Message P
Data Transfer P
Phonebook P
Call Logs P
Voice Mail P P
Telephone and Fax Redirect P
Remote divert call P

[edit] Digital TV (IP-TV) Service

By deploying Internet Protocol (IP) technology with Metro Ethernet network platform, HKBN launched Digital TV ('HKBN Digital TV') service in August 2003.

  • Positioning: HKBN Digital TV aims at the Chinese language market. Additionally, it attempts to provide pay-TV service at a price lower than the other pay-TV service providers. Apart from carrying non-local channels, it also carries local and self-produced channels, such as 24-hour news channel. It also offers near VOD (Video-on-Demand) and other interactive channels such as real-time stock quote, SMS, email, online TV shopping, mobile ringtone & wall paper downloading,etc.
  • Channels provided: Since the time it was established, the number of channels increased from 11 to over 70, which include:
    • Movie (8 channels)
    • News and Information (10 channels)
    • Children Education (3 channels)
    • Lifestyle/Leisure/Sports (2 channels)
    • Music and Culture (2 channels)
    • Lifestyle (7 channels)
    • Adult (5 channels)
    • Entertainment (14 channels)
    • Interactive channels (21 channels)
    • Hong Kong Broadband Network News 24/7 Channel: The HKBN News 24/7 channel is a self-produced channel by HKBN which distributes local and non-local news 24 hours a day, 7 days a week.
    • Current Affairs Channel: The Current Affairs Channel provides both community information and current affairs. Every Wednesday, it broadcasts regular meetings of the Legislative Council and television programs produced by the Radio Television of Hong Kong (RTHK).
    • Channel News Asia: This English news channel reports global news from an Asian viewpoint.
    • Hong Kong Sports Channel: The Hong Kong Sports Channel is a combination of local sports news and competitions, including Inter-University and Inter-School competitions.

[edit] IDD Service

HKBN provides IDD0030 international calling service to both land-line and mobile phones. Free minutes are available to the International Call Forwarding Service or IDD service. In addition, the charge is based on 6-second increments. A complimentary Hong Kong ring tone is also available.

[edit] Licenses

HKBN acquired a Fixed Telecommunications Network Services license in 2002. Since then, it became one of the major local fixed telecom network service providers offering broadband Internet access, telephony, IP-TV, mobile and corporate data services.

[edit] See also

[edit] External links

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