Hit rate

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Hit rate is a metric or measure of business performance traditionally associated with sales. Defined as:

\frac{\sum{\mbox{Sales Won}}}{\sum{\mbox{Sales Won}} + \sum{\mbox{Sales Lost}} + \sum{\mbox{Sales Abandoned}}}.

Sales can be measured either as the sum of dollars pursued or the number of deals pursued. Accurate calculation requires clear definition of when a sales opportunity is firm enough to be included in the metric, as well as firm disposition of the opportunity (i.e. the deal has reached a point where it is considered won, lost or abandoned).

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