Talk:History of typography\excess material
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[edit] Excess material
The following material is expurgated stop-gap sections, now suitable for expansion into a History of typography 1800 – 21st century.
Arbo talk 13:53, 6 November 2006 (UTC)
[edit] 19th century
The 19th century saw a full-scale decorative revival in which type began to be used increasingly for display and advertising work. Display fonts and typographic art from this period mirrored the explosion of fancy and elaborate designs elsewhere, drawing from all previous eras: Rococo, Baroque, Gothic, Classical & Neo-classical. Using machine tools the first industrial designers were able to accurately copy any design and reproduce it ad infinitum. For the first time the middle classes and people of moderate means could afford facsimilies of art objects previously attainable only by the very wealthy. Visual arts throughout the "century of progress" were also characterized by an exuberant romantic sentiment inspired by antiquarianism and the general expectation that life would be better tomorrow than it was today, in contrast to some of the harsh realities of the industrial human condition.
[edit] 20th century modernism
Calamitous events early in the 20th century and the pervasive influence of the Bauhaus school of reductive modern design helped trigger a wave of conservatism that was partly an aspiration towards the clean and precise aesthetic of the machine age, and partly a backlash against the romantic nature of decorative Victorianism and organic Art Nouveau that thrived late in 19th century. The functional, utilitarian modernism characteristic of the 20th century utilized sterile roman type designs sans serif type and minimal, reductive layouts.
[edit] 21st century—the digital era
State-of-the-art digital typographic systems have solved virtually all the demands of traditional typography and have expanded the possibilities with many new capabilities. The matrix system of Gutenberg lends itself well to a soft approach.
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