Hindustan Unilever Limited
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| Hindustan Lever Limited | |
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| Type | Public |
|---|---|
| Founded | 1933 |
| Headquarters |  Mumbai, India |
| Key people |  Mr.Harish Manwani Chairman Douglas Baillie, CEO |
| Industry | FMCG |
| Products | tea, soap, detergents |
| Employees | 41,000 |
| Parent | Unilever |
| Website | www.hll.com |
Hindustan Unilever Limited, erstwhile Hindustan Lever Limited (also called HLL), headquartered in Mumbai, is India's largest consumer products company, formed in 1933 as Lever Brothers India Limited. Its 41,000 employees are headed by Mr.Harish Manwani, the non-executive chairman of the board. HLL is the market leader in Indian products such as tea, soaps, detergents, as its products have become daily household name in India. The Anglo-Dutch company Unilever owns a majority stake in Hindustan Lever Limited.
Recently in February 2007, the company has been renamed to "Hindustan Unilever Limited" to provide the optimum balance between maintaining the heritage of the Company and the future benefits and synergies of global alignment with the corporate name of "Unilever". This decision will be put to the Shareholdrs for approval in next "Annual General Meeting"
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[edit] Brands
Some of its brands include Kwality Walls ice cream, Lifebuoy, Lux, Breeze, Liril, Rexona, Hamam, Moti soaps,Pureit Water Purifier ,Lipton tea, Brooke Bond tea, Bru Coffee, Pepsodent and Close Up toothpaste and brushes, and Surf, Rin and Wheel laundry detergents, Kissan squashes and jams, Annapurna salt and atta, Pond's talcs and creams, Vaseline lotions, Fair & Lovely creams, Lakmé beauty products, Clinic Plus, Clinic All Clear, Sunsilk and Lux shampoos, Vim dishwash, Ala bleach and Domex disinfectant.
[edit] Marketing
In February 2003 Hindustan Lever Limited has launched a new division called Hindustan Lever Network (See external links). This division markets a wide range of Fast Moving Consumer Goods through Network Marketing. Network Marketing was pioneered in the United States of America in the 1940s by companies like Amway Corporation and operates by recruiting individuals as consultants. These consultants are paid a commission on the purchases made by them and on the purchases made by those recruited by them.
