Here Comes the King

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Here Comes the King is a well-known advertising jingle written for Budweiser, the flagship brand of the Anheuser-Busch brewery, and whose slogan is, "The King of Beers". First played in 1976,^{[citation needed]} it is often played as a theme song for the Budweiser Clydesdale horses pulling the Budweiser beer wagon.^{[citation needed]} It was written, words and music, by Steve Karmen in 1970.^{[citation needed]}

1 Lyrics
2 Popular culture
3 References
4 External links

[edit] Lyrics

Partial lyric:

Here comes the King, here comes the Big Number One

Budweiser Beer is Beer that's second to none

The King is calling, so loud and clear

There's only one Budweiser Beer

The song concludes with a referback to an earlier well-known jingle:

When you say Bud you've said it all

The full lyrics are:

Here comes The King, here comes the big Number One!

Budweiser beer, the king is second to none.

Just say Budweiser, you've said it all.

Here comes The King Of Beers, so lift your glass, let's hear the call.

Budweiser Beer's the one that's leading the rest,

And beechwood aging makes it beer at its best.

One taste'll tell you so loud and clear.

There's only one Budweiser beer, there's only one Budweiser beer!

When you say Bud there's nothing left you can say.

(When you say Bud!)

When you say Bud, The King is right on his way!

(When you say Bud!)

The King is coming, let's hear the call,

When you say Bud you've said it all.

When you say Bud you've said it all!

Ya da da da da da da da da da da

(Here comes The King...!)

[edit] Popular culture

The song can also be heard at the top of the eighth inning during all St. Louis Cardinals home games and was played continuously throughout the home games at the St. Louis Cardinals vs. Detroit Tigers 2006 World Series home games. It is also played during the third period at St. Louis Blues home games on the organ.^{[citation needed]}

It is a staple at the ball games.^{[citation needed]}

By contrast, at Georgia Tech football games, the band plays "When You Say Bud" at the end of the third quarter and during the second half of Tech basketball games. The University of Wisconsin-Madison's band also plays that song, changing the last line to "When you say WIS-CON-SIN, you've said it all"^[1]