Heloise (columnist)

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Heloise (born Kiah Michelle Cruse on April 15, 1951 in Waco, Texas, current name Poncé Kiah Marchelle Heloise Cruse Evans) is an American writer, author, speaker, specializing in lifestyle hints, including consumer issues, pets, travel, food, home improvement, and health. Heloise's father was in the Air Force, and like many military brats she moved frequently.

Heloise's mother (born May 4, 1919 in Fort Worth, Texas) started a newspaper column in the Honolulu Advertiser called "Readers Exchange" in February 1959, later changed to "Hints from Heloise" when King Features Syndicate picked up the column and started syndicating it nationwide. Within just a few years, the column appeared in over 600 newspapers worldwide.

Heloise (the daughter) took over the column in 1977 when mother Heloise died, after working with her mother for several years. It is still one of the most widely syndicated newspaper columns. She is a contributing editor for Good Housekeeping magazine and writes the monthly column Heloise to the Rescue. She has written 11 books, hosted a national radio show and is a nationally known speaker. She currently resides near San Antonio, Texas.

Heloise graduated from Southwest Texas State University in San Marcos, Texas (now Texas State University–San Marcos) in 1974 with a double major in Business Administration and Mathematics, and a teacher's certificate.