Heatherette

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Heatherette is a fashion company and design house run by Traver Rains and Richie Rich. It is located in New York City. It owes its roots to the designers' culture life as the "Club Kids".

In late 1999, Rains and Rich began collaborating on t-shirts and leather goods as a hobby on their living room floor. Rich showed up at a party in one of his own customized leather tops and caught the attention of a buyer at the downtown store Patricia Field who ordered twenty of them on the spot.

Heatherette made a splash in the fashion industry very early on, receiving editorial credits in such magazines as Vanity Fair, W, Surface, Paper, YM, InStyle, ID, Flaunt, Italian Vogue, and Rolling Stone.

Heatherette is featured in New York Fashion Week.

[edit] Trivia

Heatherette was featured on the third cycle of America's Next Top Model, as the designer for a fashion show the contestants were in. Particularly happy was contestant Norelle Van Herk, whose favorite designers are Richie Rich and Traver Rains. Heatherette was also featured on MTV's TV show Made and the movie My Super Ex-Girlfriend. An especially wild Heatherette fashion show, which featured Anna Nicole Smith and Boy George, is chronicled in the 2006 nonfiction book, Confessions from the Velvet Ropes by Glenn Belverio. Lydia Hearst, the daughter of famous Symbionese Liberation Army kidnap victim and John Waters' film actress Patricia Hearst, has modeled in several Heatherette runway shows. For the Fall 2007 collection she and the Heatherette designers collaborated on a limited edition leather bag for PUMA.