Hearts and Minds (Vietnam)
From Wikipedia, the free encyclopedia
Hearts and Minds was a euphemism for a campaign by the United States military during the Vietnam War, intended to win the popular support of the Vietnamese people.
Many feel that this was no more than pro-war propaganda, and rang hollow compared to anti-war publicity efforts. Over the years, "Hearts and Minds" became a shorthand reference for a disingenuous and misguided attempts to use a military to make a subjugated population behave more like its conquerors. The 1974 film Hearts and Minds showed the potential contradictions of the term, and for some the term "Hearts and Minds" remains symbolic of the fictional nature of militarist propaganda.
The term "hearts and minds" as a method to bring a native population on side was first used during the Malayan Emergency by the British who employed practices to keep the Malayans trust and reduce a tendency to side with the ethnic Chinese communists.
The programme was inspired by President Lyndon Baines Johnson. He used some version of the phrase "hearts and minds" a total of 28 times. In ten of these instances, LBJ inverted the words and used the phrase "minds and hearts." The first time he used the phrase in his presidency was on 16 January 1964, and the last time was 19 August 1968. In his usage he addressed very different audiences, including heads of state, congressmen, and the American people. Also, LBJ referred to the "hearts and minds" of disparate groups, including the above-mentioned audiences and even humanity as a whole. His use of the phrase is most commonly taken from the speech "Remarks at a Dinner Meeting of the Texas Electric Cooperatives, Inc." on 4 May 1965. On that evening he said, "So we must be ready to fight in Viet-Nam, but the ultimate victory will depend upon the hearts and the minds of the people who actually live out there. By helping to bring them hope and electricity you are also striking a very important blow for the cause of freedom throughout the world."
Johnson's use of the phrase is most likely based on a quote of John Adams, the American Revolutionary War patriot and second president of the United States, who wrote in a letter dated 13 February 1818: "The Revolution was effected before the War commenced. The Revolution was in the minds and hearts of the people; a change in their religious sentiments of their duties and obligations.... This radical change in the principles, opinions, sentiments, and affections of the people, was the real American Revolution".
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[edit] External links
- www.americanpresidency.org - The text of President Johnson's speeches. This website features the Public Papers of Presidents Hoover through George W. Bush. It is searchable by date as well as by keyword.
