Heart 103.5

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Heart 103.5
City of license	Pasig City
Broadcast area	Metro Manila
Branding	K-Lite 103.5
Slogan	"Easy Listening as way it should be"
First air date	October 23, 1995 as K-Lite,January 1, 2007 as Heart FM
Frequency	103.5 MHz
Format	easy listening as Heart FM, lite rock as K-Lite
Power	25,000 watts
Callsign meaning	DWKX
Owner	Advanced Media Broadcasting System
Website	http://www.heart1035.fm

Heart 103.5 (DWKX 103.5 MHz Metro Manila formerly K-Lite 103.5) is an FM station owned by Advanced Media Broadcasting System in the Philippines. The station's studio is located at Paragon Plaza, EDSA cor. Reliance st, Mandaluyong City.

In November of 2006, the management of K-Lite decided to reformat and reorganize the station. In December of the same year, it presented the new format (Heart 103.5) with new on-air personalities. They even transferred their studio to Jollibee Plaza in Ortigas Center, Pasig City.

Contents 1 Programming 2 Music 3 The Latter Years 4 Disc Jockeys 4.1 as K-Lite (1995-2006) 4.2 as Heart FM 5 See also 6 External Links

[edit] Programming

Seven of Manila's best disc jockeys set out to form a radio station that would best the much-established andwell-known old hands of the industry. The new station occupied the full air time formerly handled by the defunct standard and gold music station DWCX (103.5 CS) and changed its call sign to DWKX. K-Lite started airing on October 23, 1995. Within a few months, it became the favourite radio station of the young professionals and more outspoken listeners.

Offering the best of adult contemporary music and spicing everyday music fare with daring, thought provoking talk, Manila's "First InterActive Radio Station" became a reality. Through the years, K-Lite aired quality talk shows including the groundbreaking program, Talk Back with Joshua and Jinji, as well as K-Lite's Anonymous, Sportslite, Twisted with Jessica Zafra, Girl Talk, and Totally Mental with Borgy Manotoc. Radio talkshows became a staple in FM radio.

[edit] Music

The station changed its format to attract more audiences from different demographics. From "Right Kind of Lite" format in the late 1990s to "Best Music of the 80s, 90s & Today" in the turn of the century to "Manila's Lite Alternative" in 2003 to 2006. K-Lite began playing alternative rock and sometimes hard rock music on a more frequent basis.

[edit] The Latter Years

103.5 K-Lite made promotional events that meant more than just parties. The station brought their loyal listeners to get front row seats to the Grammy Awards, International concert tours and celebrity events, and later on, serving free Starbucks Coffee to the call centre agents in the past few years. K-Lite also made its milestone as the very first radio station that covered The Dodgeball Cup on The Morning Brew.

Disc jockeys of K-Lite made their final broadcast together on November 30, 2006 to give thanks to their beloved listeners.

On January 1, 2007, easy listening FM station Heart 103.5 debuted on the airwaves.

[edit] Disc Jockeys

[edit] as K-Lite (1995-2006)

• Vitto
• Borgy Manotoc
• Jessica Zafra
• Joshua
• Jinji
• Vince
• Hilary
• Monica
• Lannie Chan
• The Blade
• Li'l David
• Ron South
• Janice Racelis
• Micky Deles
• Mylinda
• Anjanette
• Melissa
• Karen
• Alan Ranch
• Carl
• Carlo Tirona
• Eric
• Amy Godinez
• Nigel

[edit] as Heart FM

• Janice Racelis (formerly K-Lite)
• Micky Deles (formerly K-Lite)
• Claudine Najera (formerly Jam 88.3)
• Tanya Hotchkiss
• Lia Cruz
• Mikey Preysler

[edit] See also

• Magic 89.9
• Killerbee
• Jam 88.3
• Wave 89.1
• 99.5 RT

[edit] External Links

• The Official Website of K-Lite 103.5
• The Official Website of Heart 103.5