HARDtv

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HARDtv
Image:HARDtv_logo.gif
Type Digital cable specialty channel
Country Flag of Canada Canada
Availability National
Owner Shavick Entertainment (52% & managing partner)
Pink Triangle Press (23%)
Peace Point Entertainment Group (15%)
Score Media Inc. (10%)
Launch date April 12, 2005
Past names HARD on PrideVision (name borrowed from the lifestyle channel)
Website hardtv.ca

HARDtv is a Canadian category 2 digital cable subscription based specialty channel. It is a LGBT adult entertainment television channel, with programming consisting mainly of adult films and adult-related television series.

HARDtv is 52% owned by Shavick Entertainment, 23% owned by Pink Triangle Press, 15% owned by Peace Point Entertainment Group and 10% owned by Score Media Inc.

Contents

[edit] History

[edit] As HARD on PrideVision

Same logo used when PrideVision re-branded in preperation for the launch of the 24/7 adult service
Same logo used when PrideVision re-branded in preperation for the launch of the 24/7 adult service

HARDtv was licensed by the Canadian Radio-television and Telecommunications Commission on March 4, 2005 as 617 as a result of the current majority owner at the time, William Craig, wanting to split PrideVision off into 2 separate channels after acquiring PrideVision from Headline Media Group Inc. The new service, 617, will take over the adult content programming of PrideVision while PrideVision will remove all adult content and rebrand as OUTtv. This split was done in order to secure better cable distribution for the general interest programming because cable distributors were often offering PrideVision as a standalone channel at a price much higher then other category 1 status channels because of PrideVision's adult content. The expected launch date was set to April 7, 2005, but the new channel went on the air on April 12 due to difficulties with digital cable and satellite providers. The new adult service launched as HARD on PrideVision which was a continuation of the name from PrideVision in which it was borrowed.

See OUTtv article for further information on the re-branding situation.

On July 2006, Shavick Entertainment announced an intent to purchase a 52% stake in HARD on PrideVision and OUTtv. Under the plan, Pink Triangle Press' ownership would increase to 23%, Peace Point will own 15% and PrideVision Inc.'s will remain at 10%.

[edit] As HARDtv

First logo of HARDtv
First logo of HARDtv

In November 2006, under new ownership, HARD on PrideVision was renamed HARDtv.

[edit] See also

[edit] External link