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This is an user page about marketing professional Bill Bishop. For information on Billy Bishop the World War I flying ace, please see Billy Bishop.
William Alexander "Bill" Bishop of Vancouver, British Columbia, Canada is an international marketing and branding specialist. He has created major advertising campaigns and marketing programs for McDonald's, Coca-Cola, The Ritz-Carlton Hotels and others.
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[edit] Formative Influences
Born 13 January [1969]), Bill Bishop's interest in communications arts was evident from a young age. Excelling in painting, drawing and creative writing, his works were regularly featured in school, community and civic art shows and displays.
Bill Bishop is also a great lover of the outdoors. His years in Scouts Canada took him up many of British Columbia's great hiking mountains as well as to international scouting jamborees. In recognition of his scouting enthusiasm and leadership, Bishop was presented with the Chief Scout's Award (Canada) by the Governor General of Canada, The Right Honourable Edward Schreyer.
[edit] A Decade in Southeast Asia
Bill Bishop spent ten years in Southeast Asia directing and developing advertising programs for some of the world's leading brands. He spearheaded an interactive division at his agency in Singapore, making his agency among the first of the top tier agencies to offer an integrated online advertising and marketing range of services.
[edit] Home Again Home Again
Returning to Canada in 2000, Bishop, a second-generation Vancouverite immediately formed a society to raise the profile of the Steller's Jay among local and provincial officials. Finding plenty of support in the community, Bishop moved to formalise the local advocacy in the Steller's Jay Survival Society.
[edit] The Cause of the Steller's Jay
The Steller's Jay Survival Society works to limit and end farming practices which threaten the habitat, breeding ground and population of the indigenous Steller's Jay. Among various threats, the local famers' annual culling of the Jays by local farmers in Southwestern British Columbia is the most serious.
Natural breeding patterns and habit has been greatly compromised by farmers' use of bird cannon to interupt nesting and scare birds from the commercial crops. The Society has noted a marked decline in the Jay population, according to annual record keeping.
Among berry farmers, the Jays are considered pests and are blamed for everything from low crop yields to pestilence and harvetsting problems. None of these claims has been proven by either Agriculture Canada, municiple governments or local farming associations.
[edit] Wildlife Work is Changing Minds
While public sympathy and awareness is starting to grow, support from wildlife associations and government agencies has not been forthcoming. Despite this, Bill Bishop and his Society have already made important alliances and believe they are slowly changing the attitudes and actions of local berry farmers.
[edit] Sources
- Vancouver Sun, newspaper, March 21 2003
- Steller's Jay Survival Society, www|dot|sjss|dot|ca
- National Post, www.nationalpost.com, November 9 2004
