Talk:Guerrilla marketing warfare strategies

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Upon readin a bunch of Jay Conrad Levinsons's materials, as well as other marketing materials, not to mention simple common sense one would get with a Business Administration Degree, I find everything in this definition to be THE OPPOSITE of true Guerrilla Marketing... snd DEVOID of sound business decision-making skills.

Guerrilla Marketing is "Unconventional ways to achieve Conventional Goals". Levinson writes that above all else one MUST stick to the marketing plans... not attack and retreat.

Where as a TRADITIONAL MARKETING PLAN might include the standard TV and Newspaper Advertising, a guerrilla would, say, do what the JOHN 3:16 guy does at football games. He get's on prime-time tv... but for free. Instead of mailing out a standard mailer with an imprint from a mail meter, a guerrilla might put 3, 10-cent stamps; 1, 5-cent stamp; and 2 4-cent stamps on the mail piece. It gets the mail noticed. A real guerrilla (instead of taking out a news paper ad) would do something news-worthy and become a front-page article, or perhaps give a public speach (for free). These establish the entrepreneur as an expert in his/her area of business. This is instant street cred, and it is all FREE.

I vote that the Definition be deleted and/or completely re-edited, unless the previous poster can supply honest and credible sources.

This article smells strongly of someone soapboxing, especially since it advocates what would generally be considered highly unethical practices without ever mentioning the fact that these might be considered unethical. I call for speedy deletion. Solarinus 03:40, 9 March 2007 (UTC)

Well, after carefully reading the requirements for speedy deletion, perhaps not, but I still propose this be deleted unless it can be very much improved. Perhaps I'm being too harsh, but... It even claims to quote some one, and doesn't cite the quotation. At very best, this article seems to be written as one person's personal view of the topic. Solarinus 04:02, 9 March 2007 (UTC)

He may have described the wrong term. He may have meant "attack marketing". The Transhumanist   07:11, 9 March 2007 (UTC)