Guerrilla communication

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The terms guerrilla communication and communication guerrilla refer to unconventional forms of communication and/or intervention in more conventional processes of communication.

Communication guerilla is a specific style of political action drawing from a watchful view of the paradoxes and absurdities of power, turning these into the starting point for political interventions by playing with representations and identities, with alienation and over-identification.

One form of guerrilla communication is the creation of ritual via participative public spectacle to disrupt or protest some public event or to shift the perspectives of passers-by. Such spectacles often take the form of street and guerrilla theater. Another way to create such spectacle is via tactical frivolity.

Pie-throwing as performance art is a classic form of guerrilla communication. The event is a moment turned inside-out; art is made from the reactions of the bystanders, turning spectacle to ritual. Other forms of guerrilla communication include adbusting, graffiti, hacktivism (notably cyber squatting), and reclaiming.