Guía Roji
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Guía Roji (Roji's Guides) is a cartography company based in Mexico City, Mexico and the largest map-making company in the country. Guía Roji was created in 1928 by the Roji brothers. Since that year, the characteristic cover color of the map books has been red. Guia Roji's main competitor in map sales is the Mexican government agency INEGI.
Guia Roji's best known publications are its street guides, particularly those of Mexico City, Monterrey, and Guadalajara which are considered by many to be a necessity for negotiating the city's many colonias, confusing street patterns and and duplicative street names.
The first maps showed the reduced size of Mexico City in the twenties, with about 6 maps per book. In the late 60's, the number of maps began to increase considerably. In 1966 there were about 10, but in 1988 the number rose up to 90. However, as the city has kept constantly growing, suburban areas in the surrounding State of Mexico have added to the maps. Now, the Mexico City Guía Roji is composed of 154 maps. The street guide is also available on the company's web site.
Currently, Guía Roji produces national atlases and wall and folding maps of a number major landmarks in Mexico, including major Mexican cities like Puebla and Guadalajara, Mexican highways, Mexican states, and even maps of major U.S. cities, including San Diego and New York. Its product line has expanded to include computer maps on CD and GPS products.
Guía Roji became famous for being the first company to make urban maps of Mexican cities. In addition, Guía Roji maps are easy to read, highlighting streets, bypasses and highways. Every modern Guía Roji includes a plastic flat magnifying glass, Metro entire networks from Mexico City and Monterrey, and for the Mexico City edition a folding map containing the Distribuidor Vial and the Centro Histórico
