Greeting Card Association

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The Greeting Card Association is a U.S. trade organization representing the interests of greeting cards, gift wrapping paper and stationery manufacturers. Its membership consists primarily of U.S. Publishers but foreign publishers may also become members if they so choose.

The Association was formed in the United States in 1941, initially organized from a small group of greeting card publishers under the leadership of George Burkhardt of Burkhardt-Warner. The formation of the organization was a response to a War Department order during World War II to reduce paper use by 25%.

Publishers in other countries have formed similar associations. Some of these on record as of 2006 include; Gift Packaging and Greeting Card Association of Canada Australian Greeting Card Association The Greeting Card Association - UK Union Professionnelle de la Carte Postale - France AVG - Germany Association Suisse des Editeurs et Grossistes en Cartes -Switzerland Veriniging Boleka - The Nederlands

See also: cardmaking.