Greengrocer

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Inside a British greengrocer's shop: see Gourock greengrocers for the outside.

A greengrocer in central Milan with a sign in Milanese, the local dialect, claiming to be 'the oldest greengrocer of Milan' — "l'ortolán püŝee vêcc de Milan"

A greengrocer is a retail trader in fruit and vegetables; that is, in green groceries. Greengrocer is primarily a British term, and greengrocer's shops were once common in towns and villages. They have been affected by the rise to dominance of supermarkets, but many can be found managing small shops or stores in towns and cities and in some villages. Greengrocers can also be found in street markets and malls, or managing produce departments at supermarkets. Such traders typically handle the entire business of buying, selling, and book-keeping themselves.

Because of its frequent misuse on greengrocers' signs, such as for apple's, orange's or banana's, an unnecessary apostrophe used to form a plural is known as a greengrocers' apostrophe.