Great Googly Moogly

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Great Googly Moogly is a phrase which has been used in popular music lyrics (particularly Rhythm & Blues) by various artists dating back to the 1950s [1].

Known examples include Frank Zappa's Nanook Rubs It (1973) and Howlin' Wolf's recording of St. Louis Jimmy Oden's Going Down Slow (1962). There is some evidence (unverified) of earlier uses by other musicians:

At the very least, R&B legend Screamin' Jay Hawkins uttered it as an exuberant exclamation of extreme excitement in "Person to Person" (1957): the line in question finding SJH extolling his far-away (cheerbabe?) girlfriend to "bring your big fine foxy great googly moogly lord-look-at-that self on home." I’ve got some vague recollection that SJH used the phrase in other tunes – and I know Mojo Nixon and Skid Roper lovingly borrowed it on a track or two of their first few albums in the mid-1980s. --Gil R.

More recently, the phrase has moved into the non-musical world, being used:

More examples of contemporary (2005) use include the Nick Jr. program Maggie and the Ferocious Beast; Beast says it several times per episode. Don't forget, it was used in the song "Ball of Confusion" by The Temptations. and it was used by the charactor Grady in the hit TV show Sanford and Son.