Googlability

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As the search engine Google becomes the increasingly dominant search engine on the internet, the word googlability has entered the daily language of net surfers [1]. Roughly speaking, the word refers to the quality of being easy to be located by search engines, especially www.google.com.

Formal metric can be defined in various ways. For example, the googlability of the word "googlability" can be simply defined as the number of hits for this word, which is 450 at 1:01 am PST, Jan 25th, 2006 [2]. The googlability of a web site can be defined as, for example, the highest ranking of the website using an optimal combination of key words. In the case of http://www.wikipedia.com, a simple key word "wikipedia" yields a ranking and hence a googlability of 2, while the website http://en.wikipedia.org/wiki/Main_Page enjoys a googlability of 1, using the same keyword, as of 1:14 am PST, Jan 25th, 2006 [3].

Googability is a highly dynamic and often fast changing property and the competition for a high googlability is becoming ever more intense with the explosion of googlable information on the net, driven particularly by the fast growth of internet blogs [4].

References.

[1] S. Luo and P. Yin, Personal communication, Jan 25th, 2006.

[2] http://www.google.com/search?q=googlability

[3] http://www.google.com/search?q=wikipedia

[4] J. Bar-Ilan, "Information hub blogs", Journal of Information Science, Vol. 31, No. 4, 297-307 (2005) http://jis.sagepub.com/cgi/content/abstract/31/4/297

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