Goldfish (snack)

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Cheddar Goldfish Crackers
Cheddar Goldfish Crackers

Goldfish are American snack crackers manufactured by the Campbell Soup Company and marketed under the "Pepperidge Farm" brand. The crackers come in several flavors and are shaped and colored like small, cartoonish goldfish. Approximately half of the crackers have smiles, while the others lack any expression. Though not fat-free, Goldfish contain zero grams of trans fat and are touted as an alternative to potato chips since they are baked instead of fried. Since their shape, color and taste make them popular with children, Campbell's focuses its marketing on kids and sells plastic, goldfish-shaped snack caddies designed to carry a handful of the small snacks. They also market a line of promotional material, such as T-shirts.

Contents

[edit] Flavors

A package of Cheddar Goldfish.
A package of Cheddar Goldfish.

Goldfish come in 8 main varieties.

[edit] Spin-offs

Due to the snack's popularity, Campbell's has created several spin-off products. These include Goldfish Sandwich Crackers, "Flavor-Blasted" Goldfish, multi-colored Goldfish (known as Goldfish Colors), Baby Goldfish (which are smaller than normal), and Giant Goldfish. There are also seasonably available color-changing goldfish, colored goldfish(come in a variety pack), and the sweet flavors which include chocolate graham, graham, and cinnamon graham.

[edit] "Flavor-Blasted" Varieties

There are four common varieties of "Flavor-Blasted" Goldfish as well as two varieties in selective locations as well as Pepperidge Farm store locations.

  • Xtra Cheddar
  • Xplosive Pizza
  • Nothin' But Nacho
  • Burstin BBQ Cheddar
  • Jalapeño Cheese (selective)
  • Blazin' Buffalo Wings (selective)

[edit] Sandwich Crackers Varieties

The Sandwich Crackers consist of two flat goldfish crackers with filling in between. This filling may be peanut butter or cheese.

[edit] Goldfish Crisps

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Goldfish Crisps are flat goldfish crackers touted for their crispiness and lack of trans fat. They come in the following flavors: Cheddar Jack Criss, Four Cheese Crisps, Cheesy Sour Cream and Onion Crisps, and Cheddar Crisps

[edit] Advertising

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The product's advertising tagline is, "The Snack That Smiles Back." The lyrics to a former advertising jingle are as follows:

Here's our Jingle for goldfish
Yes, baked and not fried Goldfish (sometimes this line was sung as We wrote a song for Goldfish)
The tasty snack that smiles back
Until you bite their heads off
Did you know they're made with real cheese
Even though they look like fishies?
The snack that smiles back, Goldfish!

New advertisements show three goldfish, who are friends, living in a goldfish world under a bed.

Another jingle proclaims:

I've love the fishes 'cause they're so delicious! Gone goldfishing. I could eat them every day, and my mom says that's okay! Gone goldfishing.

[edit] External links


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