Glen L. Urban
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Glen L. Urban has been a member of the MIT Sloan School of Management faculty since 1966 and Dean at the school from 1993 to 1998. Dr. Urban is a leading educator, prize-winning researcher specializing in marketing and new product development, entrepreneur, and author.
Dr. Urban is author of the ground-breaking work "Don't Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power," Wharton School Publishing, 2004 that launched the field of "trust-based" marketing. He has also published more than 30 articles on premarket forecasting of new products, test marketing, product line planning, leading-edge users in new product development, and consumer budgeting. His papers have won several prestigious awards, including two O'Dells—in 1983 and 1986—for the best papers published in marketing research in MIT Sloan Management Review. In 1996 he received the American Marketing Association Paul D. Converse Award for outstanding contributions to the development of the science of marketing, and the Journal of Marketing award for best paper in that year. In 1999 he was winner of the American Marketing Association and The Wharton School of the University of Pennsylvania Charles Coolidge Parlin Award for recognition of a body of work in marketing research. In 2000 he presented the Wroe Alderson Lecture at the Wharton School.
Trained initially in engineering and business--earning a B.S. in mechanical engineering in 1963 and an M.B.A. in 1964, both from the University of Wisconsin-- Urban went on to earn a Ph.D. in marketing from the Kellogg School of Management at Northwestern University in 1966.[1]
