Geritol

From Wikipedia, the free encyclopedia

Geritol is the name of an American vitamin and mineral supplement.

The name is derived from the root "geri-", meaning old (as in "geriatrics") with the "i" for iron. The product has been promoted from almost the beginning of the mass media era as a cure for "iron-poor tired blood". In the early 20th century, many medical doctors and other health professionals felt that much of the tiredness often associated with old age was due to iron deficiency anemia. This theory was later discredited, but Geritol was already well known and continued to be marketed, in both original liquid form and in tablets.

In the early days of television the marketing of Geritol was involved in the quiz show scandal, as the sponsor of Twenty-One. After that, for many years Geritol was largely marketed on television programs that appealed primarily to older viewers, such as The Lawrence Welk Show, Hee Haw, and Ted Mack and the Original Amateur Hour.

Geritol was originally manufactured by the J. B. Williams Co., which was founded in 1885 and bought out by Nabisco in 1971. The product is now owned by the multinational pharmaceutical firm GlaxoSmithKline.

[edit] Trivia

In the 1970s, Geritol was famous for a series of commercials in which a man boasts of his wife's seemingly limitless energy and her many accomplishments, concluding, "My wife...I think I'll keep her." This was the inspiration for Mary Chapin Carpenter's 1992 hit, "He Thinks He'll Keep Her". [1]

There is a Lemon Demon song called "Samuel and Rosella" in which the geriatric couple get "drunk on Geritol."

Martin Scorsese is in the cast of the movie "Quiz Show", as Martin Rittenhome from Geritol that sponsors Twenty-One.