George Muehlebach Brewing Company

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The George Muehlebach Brewing Company was a brewery that operated in Kansas City, Missouri from 1868 until 1956 when it was acquired by Schlitz which eventually discontinued the brand in 1973.

The Muehlebach family also founded the Muehlebach Hotel which was the Kansas City headquarters for Harry S. Truman during his Presidency and Muehlebach Field which became Municipal Stadium for the Kansas City Athletics baseball team and Kansas City Chiefs football team.

George Muehlebach immigrated to Kansas City from Switzerland in 1859 by way of Lafayette, Indiana. The Swiss Cross was to be part of the logo for all their beers. In 1869 he bought the Main Street Brewery from George Hierbe at the northwest corner of 18th & Main. In 1880 he razed the original brewery and replaced with a "Beer Castle" built in Romanesque style with a mansard-roofed tower.

During Prohibition the company sold a non-alcoholic "Mulo", a maltless cereal beverage - a near beer sold as a soft drink. Interest in the beer exploded during World War II when it went from selling 66,000 barrels a day to 161,000 barrels. Muehlebach built a new brewery at 4th and Oak.

Schlitz took over the brewery in 1956 and was to eventually close the brand in 1973 when they also closed the former Muehlebach brewery.