Geo (marketing)
From Wikipedia, the free encyclopedia
In marketing, geo (also called marketing geography) is a discipline within marketing analysis which uses geolocation (geographic information) in the process of planning and implementation of marketing activities. Geo marketing analyses peculiarities of a specific geographic area and tries to incorporate the conclusions into the design of a marketing activity by tailoring it to the demographics or culture of this area.
[edit] Geo marketing software
Geo marketing is based on geolocation software. Geo marketing software is a tool for displaying data that has a geographical context, that is, it can be linked to a geographic region or area.
Geo marketing software can be used to:
- determine where the customers are (on country, city, street or user level).
- determine who the customer is (on organisation or user level), or make a guess on it based on earlier registrations. Like IP address, Online Creditcard, VOIP, etc.
- visualize any data in a geographic context by linking it to a digital map.
- locate the computer on a digital map.
- calculate summary information for specific areas.
- select customers within specific areas.
- select customers with a certain radius of a point.
- using micro-geographic segmentation select customers similar to a specific type in the rest of the country.
- solve problems regarding location of a new retail outlet.
