Generation Jones

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U.S. Generations * = dates disputed, ^ = Strauss and Howe This box: view • talk • edit
Term	Period
^Puritan Generation	1588–1617
Puritan Awakening	1621–1649
^Cavalier Generation ^Glorious Generation ^Enlightenment Generation ^Awakening Generation	1618-1648 1648-1673 1674-1700 1701–1723
First Great Awakening	1727–1746
^Liberty Generation ^Republican Generation ^Compromise Generation	1724–1741 1742–1766 1767–1791
Second Great Awakening	1790–1844
Transcendentalist Generation ^Transcendental Generation ^Gilded Generation ^Progressive Generation	1789–1819 1792–1821 1822–1842 1843–1859
Third Great Awakening	1886–1908
^Missionary Generation Lost Generation Interbellum Generation G.I. Generation Greatest Generation	1860–1882 1883–1900 1900–1910 1900–1924 1911–1924
Jazz Age	1918-1929
Silent Generation Beat Generation Baby Boomers Generation Jones	1925–1945 fl. 1950s-1960s *1940s-1960s 1954–1965
Consciousness Revolution	1964–1984
Generation X ^13th Generation MTV Generation Boomerang Generation	*1960s–1980s 1961-1981 1974–1985 1977–1986
Culture Wars	1980s–present
Generation Y ^Millennial Generation Echo Boom Generation Internet Generation ^New Silent Generation	*1970s–1990s 1982-2000 *1982–1995 *1994–2001 *1990s or 2000s-?

Generation Jones is a term that describes people born between the mid-1950s and mid-1960s. The term is used in the U.K.,^[1][2] U.S.,^[3] Canada, Western Europe,^[4] Australia,^[5] and New Zealand.^[6] The birth years typically used in the U.S. are 1954-1965, but tend to vary slightly in other countries, usually starting no earlier than 1953, and ending no later than 1968.[1][2][3][4][5] Members are usually referred to as “GenJonesers” or “Jonesers”.

U.S. social commentator Jonathan Pontell identified the existence of this generation and coined the term “Generation Jones” for it.[6][7][8][9] Generation Jones has been referred to as a heretofore lost generation between the Baby Boomers and Generation X, since prior to the popularization of Pontell’s theory, its members were included with either the Boomers or Xers. The connotations of the name “Generation Jones” include:

• a large, anonymous generation
• the slang term “jonesin’”, which refers here to the unrequited craving felt by this generation of unfulfilled expectations

Since its introduction, Generation Jones has been the recipient of extensive media attention. It has been written about in hundreds of newspapers and magazines and discussed frequently on TV and radio shows. [10][11] [12] [13][14][15][16][17][18][19][20][21] Pontell appears regularly on TV networks like CNN, MSNBC, and BBC, discussing the cultural, political, and economic implications of this generation’s emergence. [22][23][24][25][26][27][28][29]

In the business world, Generation Jones has become a part of the strategic planning of many companies and industries, particularly in the context of targeting Jonesers through marketing efforts. [30] [31] [32] [33] Numerous industries have created new products and brands to specifically target Jonesers, like the radio industry, which has created “GenJones” radio formats. [34][35][36]

Politically, Generation Jones has emerged as a crucial voting segment in Western elections. In the U.S. 2006 Midterm and 2004 Presidential elections, and the 2005 U.K. and New Zealand Prime Ministerial elections, Generation Jones’ electoral role was widely described as pivotal by the media and political pollsters. [37] [38] [39] [40][41][42][43]

[edit] See also

• Baby Boomers
• Generation X

[edit] External links

• http://www.msnbc.msn.com/id/15592086/
• Rasmussen Reports: Generation Jones voters
• http://www.epolitix.com/EN/News/200504/85503c19-df76-48ab-a2fb-3ef731c1459a.htm
• http://www.shns.com/shns/g_index2.cfm?action=detail&pk=GENJONES-11-11-05
• http://www.research2000.us/2006/11/01/generation-jones-could-be-key-to-06-midterm-election-results/
• http://www.telegraph.co.uk/global/main.jhtml?xml=/global/2004/11/24/njones24.xml

[edit] References

1. ^ Landesman, Cosmo, “I’ve Finally Found My Generation,” The Sunday Times (London), 28 November 2004 Times Online retrieved 2007-02-18
2. ^ Project Britain, Generation Jones website created by Carat, media agency located in the UK, retrieved 2007-02-18
3. ^ Seigle , Greg, “Some Call It ‘Jones’”, The Washington Post, April 6, 2000, Washington Post Archive Search result - fee retrieved on 2007-02-18
4. ^ Radio Days Program, Radiohusset, Copenhagen, January 25 &26 Online schedule and description of programs in Danish, retrieved 2007-02-18
5. ^ Sinclair, Lara, “Keeping Up With The Jonesers,” The Australian, December 24, 2004 The Australian - fee retrieved 2007-02-18
6. ^ Press Release: Generation Jones is driving NZ Voter Volatility, Scoop Independent News (NZ), 13 September 2005 Scoop website, retrieved 2007-02-18