GE Inspira

From Wikipedia, the free encyclopedia

Typeface	{{{name}}}
Category	sans-serif
Designer(s)	Michael Abbink
Foundry	Wolff Olins for General Electric
Sample

GE Inspira is a typeface developed by Michael Abbink around 2002 for the new visual identity system of the General Electric Company. Since it is a proprietary typeface of GE, not much is known about it. According to the GE Brand Manual, the typeface is at the forefront of GE's brand expression and is recognized as being "Clear, Precise, and Modern". The typeface comes in three styles, GE Inspira Book, GE Inspira Regular and GE Inspira Small Caps.

Contents 1 Similarities to other fonts 2 Differences within the Inspira font family 3 Availability 4 External links

[edit] Similarities to other fonts

Many experts in brand research and graphic design believe that GE Inspira is based on VAG Rounded, the typeface formerly used for Volkswagen, due to similarities between many of the typefaces' lower-cased letters.

[edit] Differences within the Inspira font family

As noted above, GE Inspira comes in three styles: GE Inspira Book, GE Inspira Regular and GE Inspira Small Caps. There are some major differences between these fonts, and while GE Inspira Book and GE Inspira Regular are similar in many ways, their "a"s are the most significant difference between the two. GE Inspira Book was created, as the name hints, in order to provide clear, readable text for small-texted literature, like the company's Annual Report.

[edit] Availability

GE Inspira is available for download from GE Brand Central, but it requires a GE single sign-on account, which requires employment at General Electric or employment as a contractor for General Electric.

[edit] External links

• Corporate Identity: General Electric (GE)—basic information about GE's new brand
• GE:The Great Escape