Gary Loveman

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Gary Loveman is an American business executive and former academic. He is the current Chief Executive Officer of Harrah's Entertainment, Inc. and has held the position since 2003. Before joining Harrah's as Chief Operating Officer in 1998, Loveman was a professor at the Harvard Business School.[1]

As CEO, Loveman has concentrated on attracting average gamblers to Harrah's casinos, instead of targeting high rollers or creating family friendly attractions. His strategy makes gaming, rather than hotels, performance venues or other associated ventures, responsible for the vast majority of Harrah's revenues.[2] Loveman's motto: "We don't fill our room with bodies, we fill them with gamblers."[3]

Under Loveman, Harrah's has grown into the world's largest gaming corporation. He has pursued several major acquisitions as CEO, including Harrah's 2005 purchase of Caesars Entertainment, the owners of Caesars Palace.[4]

Harrah's operates from Las Vegas, Nevada, but Loveman commutes from suburban Boston, Massachusetts.[5]