Functional Product Development

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Functional Product Development

The companies in business-to-business relations tend to buy a total offer or a functional product including hardware, software and services. The aim of the research is to develop work procedures, methods and tools to develop a reliable total offer with a special focus on a creative concept phase. Developing the total offer will require the ability to manage the life cycle processes of the physical product, software and services simultaneously combined to generate functions for the customer. The research combines knowledge from integrated product development, product support as well as service management.

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